SUPPORT AFTER YOUR RESULT

You have the evidence. What happens next is your decision.

Every BUSINESS PROOF result includes clear next actions.

You can take your result and continue independently.

Or, if you want support with what comes next, BUSINESS PROOF offers different routes depending on what your evidence says.

GO MOVE FORWARD
PIVOT FIX & RETEST
STOP REASSESS & REBUILD

The support is optional. The decision is yours.

02 /NO OBLIGATION

The £99 Assessment stands on its own.

You do not need to buy another BUSINESS PROOF product after receiving your result.

Your Assessment has already given you:

your GO | PIVOT | STOP result
the reasons behind it
the important evidence
the constraints
what the numbers are telling you
the biggest issue requiring attention
your next actions

If that is all you need, take the evidence and use it.

If you want help with the next stage, applications and bookings are opening soon.

03 /GO / MOVE FORWARD

You have evidence worth acting on.

A GO means the evidence supports moving forward to the next stage.

You can do that independently.

Or BUSINESS PROOF can help you turn the evidence into a disciplined plan for what happens next.

VALIDATEandBUILD

04 /GO → VALIDATE

Turn the evidence into a clear 90-day launch plan.

£1,999 / 6 WEEKS

VALIDATE is structured support for somebody with a GO who wants help turning the evidence they have gathered into a disciplined launch plan.

Across six weeks, the work moves from:

“The evidence supports this.”

to:

“This is exactly what I am going to do over the next 90 days.”

The programme includes:

6 × 1:1 sessions
6 × group sessions
structured guidance and accountability
commercial priorities based on the evidence
launch milestones
a clear 90-day launch plan

The objective is not to keep you in a programme.

The objective is to help you leave with a clear plan for executing what the evidence supports.

Applications opening soon.

I guide you.

05 /GO → BUILD WITH SUPPORT

We do it together.

£3,999 / 6 WEEKS

BUILD is the higher-touch route for somebody who has received a GO and wants significantly more direct involvement and support while they begin building the business.

The defining difference is involvement.

This is not simply more scheduled sessions.

BUILD includes:

Direct access to Andrew throughout the six-week programme, Monday to Friday, for questions, decisions, feedback and support as the customer builds.

We work through the decisions, problems and practical realities together as the business moves forward.

Applications opening soon.

We do it together.

06 /TWO LEVELS OF SUPPORT

Guidance — or doing it together.

VALIDATE

I guide you.

Six weeks of structured support.

The destination:

a clear 90-day launch plan.

BUILD

We do it together.

Higher-touch involvement.

Direct access to Andrew, Monday to Friday, throughout the six-week programme.

07 /PIVOT / FIX & RETEST

Something needs changing before you increase the commitment.

A PIVOT means there is meaningful evidence supporting parts of the proposition, but something important needs changing, strengthening or testing again.

You can take the result and work through that independently.

Or you can use:

RESET

08 /PIVOT → RESET

Understand what needs changing. Then test it again.

£249

RESET is focused support for somebody who has received a PIVOT and wants help understanding what the evidence exposed.

Together, we review:

what drove the PIVOT
where the evidence is weak
what needs changing
what assumptions now need testing
what the next evidence cycle should look like

Includes a fresh BUSINESS PROOF Workbook for your next evidence cycle.

You leave with a clearer proposition and a defined plan for what needs retesting.

Then you go back into the real world and gather new evidence.

Bookings opening soon.

REVIEW → CHANGE → RETEST → NEW EVIDENCE

09 /STOP / REASSESS & REBUILD

Stop this version. Decide whether something else is worth testing.

A STOP means the evidence does not currently justify increasing the commitment to the proposition in its present form.

That does not automatically mean there is nothing worth pursuing.

Sometimes the evidence exposes a different customer, proposition, model or direction worth investigating.

Sometimes it tells you that the commercially intelligent decision is to leave the idea alone.

You can make that decision independently.

Or you can use:

REBUILD

10 /STOP → REBUILD

Use what you learned before deciding what comes next.

£249

REBUILD is focused support for somebody who has received a STOP and wants help working through what the evidence revealed.

Together, we look at:

why the current proposition did not produce enough evidence
what the tests actually taught you
whether there is a materially different proposition worth exploring
what would need to change
whether another test is commercially justified

Includes a fresh BUSINESS PROOF Workbook for your next evidence cycle.

The objective is not to rescue an idea at all costs.

It is to decide whether something different genuinely deserves another test.

Bookings opening soon.

REASSESS → REBUILD → RETEST — IF THE EVIDENCE JUSTIFIES IT

11 /RESET / REBUILD

New proposition. New evidence.

RESET and REBUILD both include a fresh physical BUSINESS PROOF Workbook for the next evidence cycle.

That matters because the next decision should not be based on simply talking about what might work differently.

Change the proposition.

Define the new test.

Go back into the real world.

Gather new evidence.

Then see what it supports.

12 /THE PRINCIPLE DOESN’T CHANGE

Evidence first. Commitment second.

Whether your result is GO, PIVOT or STOP, the principle remains the same.

Do not increase the commitment simply because you want the idea to work.

Use what you have learned.

Decide what needs proving next.

Then act in proportion to the evidence.

GO MOVE FORWARD
PIVOT FIX & RETEST
STOP REASSESS & REBUILD

13 /YOUR DECISION

Use the support if it adds value.

BUSINESS PROOF is designed to help you make better commercial decisions — not to keep you dependent on BUSINESS PROOF.

If you have what you need from your £99 Assessment, use it and move forward.

If you want guidance, accountability or more direct involvement at the next stage, choose the support that matches your result and what you actually need.

YOUR RESULT GIVES YOU A DIRECTION.

What you do next is your decision.

Move forward.

Fix and retest.

Reassess and rebuild.

Whatever the evidence says, make the next commitment deliberately.

GOPIVOTSTOP

Your evidence decides.

RETURN TO YOUR RESULT