GO
The evidence supports moving forward to the next stage.
THE BUSINESS PROOF ASSESSMENT
Test the idea before you make the bigger commitment.
A structured, evidence-led process that helps you test the commercial assumptions behind your business idea before you commit significant money, time, career or resources.
£99
Physical workbook. Real-world testing. Business Proof Engine. GO | PIVOT | STOP.
02 / ONE ASSESSMENT
A physical workbook. Real-world tests. Digital analysis.
BUSINESS PROOF is not a questionnaire that asks whether you think your idea is good.
You work through a structured physical workbook, test the proposition in the real world, record what actually happens and then transfer the evidence into the BUSINESS PROOF Engine.
The Engine brings that evidence together and returns:
GO | PIVOT | STOP
03 / YOUR £99 ASSESSMENT
Everything you need to test the proposition properly.
The BUSINESS PROOF Workbook
A 64-page physical workbook designed to take you through the commercial questions that matter.
Guidance videos
Short founder-led explanations at key points in the workbook to help you run the tests properly.
Secure My Business Proof account
Your private access point for transferring the evidence you gather.
The BUSINESS PROOF Engine
Where your evidence is analysed and brought together.
Your Business Proof result
A structured GO | PIVOT | STOP outcome with clear next actions.
Welcome / activation card and premium physical delivery
The Assessment is designed as a complete physical and digital experience, not simply a downloadable course.
04 / THE WORK
The questions become real when you leave the page.
The Assessment takes you through the commercial areas that usually determine whether an idea deserves further commitment.
Real World Business
Is there a real customer, a real market and a genuine reason for somebody to switch?
The Numbers
Does the price work? Do the costs work? Does the maths survive?
Selling & Negotiation
Can you get a genuine prospect to make a genuine commercial commitment?
Starting With Limited Capital
What can you prove before committing serious money?
Business Model Reality
Can the business actually operate sustainably at the scale you intend?
Prove It
Can you produce evidence a sceptical stranger would accept?
Major Risks & Legal
What could break the proposition, and can you legally trade?
05 / READ. WATCH. DO. RECORD. MOVE.
You do the work in the real world.
The workbook uses five simple actions throughout the Assessment:
READ
Understand the commercial question.
WATCH
Use short guidance where extra explanation helps.
DO
Run the test.
RECORD
Capture what actually happened.
MOVE
Check what is still missing and continue.
06 / TEST BEFORE YOU COMMIT
Spend to learn before you spend to build.
One of the core ideas inside BUSINESS PROOF is the £1,000 Test.
Before you commit serious capital, ask:
What is the cheapest credible version of this idea I can test in the real world?
The number is not magic.
The principle is discipline.
Can you learn something meaningful before you order the stock, sign the lease, build the software or make the larger commitment?
07 / THE BUSINESS PROOF ENGINE
We don’t need your idea.
We need your evidence.
You do not need to upload your full business plan, reveal proprietary methods or explain the commercially sensitive detail behind the idea.
The Engine is designed to analyse the evidence you gathered through the Assessment.
EXPLORE THE ENGINE- Have you tested demand?
- Will customers pay?
- Does the price work?
- Do the numbers stack up?
- Can the model work in practice?
08 / EVIDENCE → ANALYSIS → DECISION
Do the work.
Let the Engine do the maths.
You transfer the evidence and key numbers from your completed workbook into your secure BUSINESS PROOF account.
The Engine performs the approved calculations and decision logic, then brings the evidence together into a structured result.
It does not predict the future.
It does not promise business success.
It analyses the evidence you have today.
BUILT TO ANALYSE EVIDENCE. NOT ENTHUSIASM.
09 / GO | PIVOT | STOP
A result you can do something with.
PIVOT
There is useful evidence, but something important needs changing, retesting or approaching differently.
STOP
The evidence does not currently justify proceeding with the proposition in its present form.
10 / BEFORE YOU BET BIG
For anyone about to make a meaningful commercial commitment.
BUSINESS PROOF is designed for people considering decisions such as:
- leaving employment
- investing savings
- borrowing money
- buying stock
- taking premises
- investing in equipment
- launching a side business
- committing redundancy money
- building an expensive first version
- putting significant time or reputation behind an idea
The amount changes.
The principle does not.
Before you make the bigger commitment, find out what you reasonably can.
11 / NO FALSE PROMISES
It does not tell you the future.
BUSINESS PROOF does not guarantee that a business will succeed.
It does not tell you that a STOP means you could never make the idea work.
It does not tell you that a GO means you should quit your job tomorrow.
It tells you what the evidence you have gathered currently supports.
That distinction is part of the product’s credibility, not a weakness.
YOU’VE GOT AN IDEA.
Now prove it.
Before you make the bigger commitment, spend £99 finding out what the evidence says.
GET BUSINESS PROOF — £99GOPIVOTSTOP
Your evidence decides.
THE BUSINESS PROOF ASSESSMENTGET BUSINESS PROOF — £99