BUSINESS IDEAS. PROPERLY TESTED.
You’ve got a business idea. Before you quit your job, borrow money, invest your savings or make a major commitment — prove what actually holds up.
THE BUSINESS PROOF ASSESSMENT · £99
Physical workbook + guidance + Business Proof Engine + personalised GO | PIVOT | STOP result.
One assessment. Your evidence decides.
01 / ONE ASSESSMENT. TWO PARTS.
Business Proof combines a physical evidence-led workbook with a structured digital analysis Engine. You do the thinking, testing and evidence gathering. Business Proof brings it together.
Work through customers, competition, numbers, selling, capital, business-model reality, real-world proof and critical risk.
Learn what matters. Test the assumptions. Record what actually happened.
READ
WATCH
DO
RECORD
MOVEBusiness Proof guides you through learning, testing and recording evidence as you work.
BUSINESS PROOF · ENGINE
Transfer the evidence from your workbook. Business Proof calculates the maths and returns your verdict.
When you’ve completed the workbook, submit your evidence and key commercial figures through your secure Business Proof account.
The Engine performs the calculations, applies the Business Proof methodology and returns your result.
02 / HOW BUSINESS PROOF WORKS
01
Work through the Business Proof Workbook. Understand what actually matters before committing serious time or money.
02
Get outside your own head. Talk to real customers. Test price. Test demand. Test the numbers. Find out what happens in the real world.
03
Transfer your evidence and key commercial figures to My Business Proof. No weighted scoring. No complicated maths.
04
The Business Proof Engine analyses what you found and returns your result — GO, PIVOT or STOP — with the reasons and what to do next.
You do not need to understand the methodology behind the Engine. You need to do the work honestly and tell us what actually happened.
FACTS, NOT FEELINGS.
Business Proof doesn’t predict whether your business will succeed.
It tests what the evidence supports today.
Carefully designed
commercial questions.
Real-world evidence. Commercial calculations. Critical risk checks. One consistent methodology.
03 / BEHIND THE RESULT
The Business Proof Engine takes the evidence you’ve gathered and tests it against a structured commercial framework.
Is this grounded in a real market?
Does the maths survive?
Can you get a genuine customer commitment?
What happens when the money runs out?
Does the model hold up?
Show me, don’t tell me.
What could break this — and can you legally trade?
The Engine combines your evidence with structured commercial calculations and the Business Proof decision methodology. The same rules are applied consistently to every assessment.
No AI deciding whether it likes your idea. No gut-feel scoring. Facts, not feelings. The evidence drives the result.
THREE POSSIBLE RESULTS. EACH ONE USEFUL.
GO, PIVOT or STOP — the value is knowing before you make the bigger commitment.
Not a guarantee of success. It means enough commercial evidence exists to justify the next commitment — deliberately, not blindly.
Business Proof shows you what is holding the idea back so you can fix it, test again and make a better decision.
That can be an extremely valuable result if it prevents a much bigger mistake in time, cash or commitment.
GO is not a guarantee. PIVOT is not failure. STOP is not catastrophic. Every result is a commercial decision based on the evidence available today.
04 / YOUR BUSINESS PROOF RESULT
Understand what the evidence means — and what to do next.
You keep the result in My Business Proof so you can return to it as you decide what happens next.
YOUR BUSINESS PROOF RESULT
Something important needs changing, testing or proving before you commit further.
Here’s why.
One structured assessment designed to help you make a better decision before you make a bigger commitment.
GET BUSINESS PROOF — £99One payment. No subscription required to receive your assessment.
WHAT ARRIVES. WHAT YOU ACCESS.
BEFORE YOU BET BIG
Spend £99 finding out what the evidence says before the commitment becomes expensive.
GET BUSINESS PROOFBUILT FOR BUSINESS IDEAS. NOT BUSINESS TYPES.
Business Proof is designed to test the commercial evidence behind an idea — whether you’re building your first business, a side hustle, a new product, a service or your next venture.
A first business. A side hustle. Going self-employed. A new product or service. An existing business testing another opportunity. A second venture.
Who is the customer? Will they pay? Do the numbers work? Can you reach enough of them? Can you deliver it? What could stop it? And what have you actually proved?
If you’re about to put real time or money behind an idea, Business Proof is built to help you test it.
05 / BUILT FROM THE REAL WORLD
Business Proof was built to help you discover more of them before you do.
ANDREW DALY · FOUNDER
“Andrew Daly has scaled businesses, had businesses fail, recruited hundreds of people, and built businesses across 28 countries.”
Built from more than 20 years of launching, selling, scaling and learning what happens when the numbers, customers or cash don’t behave as planned.
Business Proof takes lessons from building, selling, scaling, hiring, cash pressure, customers, major retailers, things working and things going wrong — and turns them into a practical way to test an idea before the commitment gets expensive.
This is not about pretending every idea should become a business. It is about making a better decision with better evidence.
A COMMERCIAL TEST
Business Proof is not an MBA, a startup accelerator, a business-plan template, a motivational programme or a get-rich-quick course.
It is a structured commercial test.
Do the work. Gather the evidence. Find out what holds up.
06 / SUPPORT AFTER THE RESULT
Every Business Proof result includes clear next actions. If you want additional support, Business Proof can help you move forward based on what your evidence actually says.
GO → MOVE FORWARD
You have evidence worth acting on. Continue independently or get support turning it into a disciplined launch plan.
PIVOT → FIX & RETEST
Understand what needs changing, strengthen the weak evidence and test again before making the next commitment.
STOP → REASSESS & REBUILD
Avoid throwing more money at the wrong version of the idea and decide what is worth testing next.
BUSINESS PROOF FOR EDUCATION & ENTERPRISE
Give your student founders and early-stage entrepreneurs a structured way to test an idea before they commit significant time or money.
Business Proof combines a physical evidence-led workbook, real-world testing and the Business Proof Engine to give founders a structured GO | PIVOT | STOP assessment and clear next actions.
EXPLORE BUSINESS PROOF FOR EDUCATION
YOU’VE GOT AN IDEA.
Before you bet big, spend £99 finding out what the evidence says.
GET BUSINESS PROOF — £99Your evidence decides.