GO
The evidence supports moving forward to the next stage.
It does not guarantee success.
It means the proposition has earned the right to proceed to the next commitment.
THE BUSINESS PROOF ENGINE
Built to analyse evidence. Not enthusiasm.
You’ve done the thinking.
You’ve run the tests.
You’ve gathered the evidence.
The BUSINESS PROOF Engine brings it together and shows you what the evidence supports.
GOPIVOTSTOP
Your evidence decides.
02 / BEHIND THE RESULT
Where your evidence becomes a decision.
The BUSINESS PROOF Engine is the digital analysis component of the £99 Assessment.
When you have completed the workbook, you transfer the relevant evidence and key commercial figures into your secure My Business Proof account.
The Engine applies the BUSINESS PROOF methodology, performs the required commercial calculations and brings the evidence together into a structured result.
GOPIVOTSTOP
03 / YOUR IDEA STAYS YOURS
We don’t need your idea. We need your evidence.
You do not need to upload your full business plan.
You do not need to reveal your secret formula, proprietary process, supplier list or the commercially sensitive detail that makes your idea unique.
What the Engine needs is the evidence around the proposition.
- Have you tested demand?
- Will customers pay?
- Does the price work?
- Do the numbers stack up?
- Can the model work in practice?
That is what the Engine is designed to analyse.
04 / EVIDENCE IN
The Engine does not ask you to pitch your idea.
With your completed workbook beside you, you transfer the answers and key numbers generated through the Assessment.
That includes evidence such as:
- what happened when you spoke to real customers
- the price you actually tested
- the costs behind a real sale
- the sales volume the model requires
- evidence of genuine customer commitment
- capital and runway information
- the results of real-world tests
- major risks and legal checks
The point is not to tell the Engine why the idea is brilliant.
The point is to tell it what actually happened.
05 / 32 QUESTIONS. 7 COMMERCIAL AREAS.
A consistent framework behind every result.
The BUSINESS PROOF Engine analyses evidence across seven commercial areas:
REAL WORLD BUSINESS
Is this grounded in a real market?
THE NUMBERS
Does the maths survive?
SELLING & NEGOTIATION
Can you get a genuine customer commitment?
STARTING WITH LIMITED CAPITAL
What happens when the money runs out?
BUSINESS MODEL REALITY
Does the model hold up?
PROVE IT
Show me, don’t tell me.
MAJOR RISKS & LEGAL
What could break this — and can you legally trade?
06 / STRUCTURED ANALYSIS
The Engine does more than add up answers.
The Engine combines the evidence you provide with structured commercial calculations and the BUSINESS PROOF decision methodology.
It looks across the Assessment as a whole rather than treating every answer as equally meaningful.
Some commercial realities cannot simply be cancelled out by stronger evidence somewhere else.
The same methodology is applied consistently to every Assessment.
- EVIDENCE
- NUMBERS
- RISK
- ANALYSIS
- RESULT
07 / COMMERCIAL CALCULATIONS
You provide the figures. The Engine does the maths.
The workbook helps you establish the raw commercial information.
The Engine then performs the calculations required to bring those figures together.
That can include things such as:
- what is left from each sale after variable costs
- margin
- break-even
- the sales volume required by the model
- the relationship between required volume and realistic reach
- capital runway
- the income the business needs to support
The customer does not need to perform the methodology manually.
They do need to enter the evidence honestly.
Do the work. Let the Engine do the maths.
08 / FACTS, NOT FEELINGS
It does not decide whether it likes your idea.
The BUSINESS PROOF Engine applies a consistent methodology to your evidence, rather than giving an opinion on whether your idea sounds good.
It does not make a gut-feel judgement.
It does not reward confidence.
It does not know how enthusiastic you are.
It analyses the evidence and commercial information gathered through the Assessment.
No AI deciding whether it likes your idea. No gut-feel scoring.
09 / NO FALSE CERTAINTY
The Engine does not predict the future.
BUSINESS PROOF does not claim to know whether your business will ultimately succeed.
A business can receive a GO and still fail.
A proposition can receive a STOP today and later become viable after significant changes.
A PIVOT does not mean failure.
The Engine answers a narrower and more useful question:
What does the evidence available today support?
10 / GO | PIVOT | STOP
One result. Clear reasons. Clear next actions.
PIVOT
There is meaningful evidence, but something important needs changing, strengthening or testing again.
STOP
The evidence does not currently support proceeding with this version of the proposition.
That can be commercially valuable if it prevents a much larger commitment being made without sufficient evidence.
Every result is based on the evidence available today.
11 / NOT JUST A VERDICT
Understand why — and what to do next.
Your BUSINESS PROOF Result should help you understand:
- the strongest evidence behind the proposition
- the important constraints
- what the numbers are telling you
- the biggest issue requiring attention
- the next actions suggested by the evidence
12 / YOU DO THE WORK
The Engine is only as useful as the evidence you give it.
BUSINESS PROOF cannot stop somebody from guessing, exaggerating or telling themselves what they want to hear.
That is why the physical Assessment comes first.
- You speak to the customers.
- You test the price.
- You check the costs.
- You run the tests.
- You record what actually happened.
Then the Engine analyses it.
Good evidence in. Better decision out.
YOU’VE DONE THE THINKING.
Now see what the evidence says.
Work through the BUSINESS PROOF Assessment.
Gather the evidence.
Bring it into the Engine.
Get:
GOPIVOTSTOP
GET BUSINESS PROOF — £99Your evidence decides.